Consider the way you buy products and services. How important is comparison-shop
ID: 426633 • Letter: C
Question
Consider the way you buy products and services. How important is comparison-shopping to get the best deal? How important is having access to truly informed customer service personnel in order to resolve questions before the purchase is made or deal with issues after the sale? What are all of the important aspects of an online shopping experience that are important to you, in priority order, and why? What would the experience have to be for you to say that the online experience was “better?” Provide a concrete shopping scenario to explain your answer.
Explanation / Answer
Comparison shopping is very important, because it tells the consumers regarding the different prices, benefits and features offered by the different sellers regarding the sale of one particular product. It helps the consumers to know the different alternatives of buying the product and take an informed decision. In most cases, the comparison shopping, helps the consumers to buy the product from a seller who offers the best deal. Hence, consumer shopping is important.
An informed customer service executive (CSE) carefully listens the issues of the consumers, explains the product and its hidden characteristics (that is not mentioned on the website), can suggest other equally good products but lowly priced and help the consumers to take the right decision. With his proper selection of words, the CSE also helps to make customers take call to action. Even in post purchase scenario, a CSE helps to resolve the queries and assuage the customers while carefully resolving the complaints. So, it is very important to have an informed executive to have satisfied and loyal customer base.
The first important aspect is the assurance of quality product as exhibited on the portal as it is the first criteria to make a buying decision. The second aspect is the timely delivery of the genuine product with intact guarantee / warranty. It is important to develop the trust upon the online shopping process. The third important aspect is the secure payment process without any theft of the data. It can lead to the cyber crime, so attention should be given. The fourth aspect is the return warranty for for days or a month.
It can happen that the product as shown in the image, may not be the same when it comes to us. So, it is important for the portal to provide no question return warranty for a particular period and refund the payment.
It can be understood by the purchase of cotton formal shirt from the online portal. The shirt was delivered on time, but the quality of the cotton was poor and the color was also faded. In this case, the product did not meet its quality. In this scenario, it is important to have a return warranty to send back the shirt and get the refund as the product is not of the quality as expected.
To have an online experience to be a better experience, it should deliver the product that conform to the quality, at a given delivery time with genuineness and at a competitive price. It makes the experience to be a better experience.