Subject= Global Business Q28 As covered in class review and discussions, when a
ID: 428211 • Letter: S
Question
Subject= Global Business Q28
As covered in class review and discussions, when a corporation pursues a global strategy in doing business internationally it sees the world as a single market where customers in different countries want similar things. Firms that employ this strategy try to standardize their ___________________ across countries no matter how different those countries are.
a. products, marketing, and operations
b. people, offices, and finances
c. products, people, and financial systems
d. people, marketing, and networks
e. products, people, and operations
Explanation / Answer
1. A. Product, marketing and operations
The one world view of the marketplace is what globalization is all about. The firms utilize such a market by standardizing the products, marketing operations as well as the operational capabilities so their global businesses in order to be able to generate the maximum profit as well as utilize the lower cost of implementation of the business in the other country.