Access the GCU Library. Select an article that deals with socially responsible m
ID: 466523 • Letter: A
Question
Access the GCU Library. Select an article that deals with socially responsible marketing and ethics. In a paper of 500-750 words, summarize the article, addressing the following questions: 1. What is the purpose of the article? 2. What is the thesis of the article? 3. What are the key points/facts presented in the article? 4. What are the conclusions and recommendations? 5. Is the article useful? Why or how? 6. Is the article well-written and easy to understand? 7. What is your assessment of the article? 8. Would you recommend it to others? Why?
Explanation / Answer
Social responsibility in marketing is often discussed with ethics. The difference between the two is that what's considered ethical in terms of business, society and individually may not be the same thing––nor do all business actions necessarily have to be socially responsible in order to be considered ethical.