If you were going to set up a Email Alerts for the customers of your website to
ID: 648634 • Letter: I
Question
If you were going to set up a Email Alerts for the customers of your website to subscribe to, what rules of etiquette ought to be followed?
I can think of a few off the top of my head:
Users can Opt-Out
Text Only (Or tasteful Remote Images)
Not sent out more than once a week
Clients have fine-grained control over what they receive emails about (Only receive what they are interested in)
What other points should I consider?
From a programming standpoint, what is the best method for setting up and running email notifications?
Should I use an ASP.NET Service? A Windows Service? What are the pitfalls to either?
How should I log emails that are sent? I don't care if they're received, but I do need to be able to prove that I did or did not send an email.
Explanation / Answer
The Opt-Out Process should NOT be "Reply to the email with 'unsubscribe' in the subject". I use a catch-all for all my subscriptions (helps control spam) because of that I can't reply from every address that I give out (wallmart_username@domain.com). Making it really hard for me to unsubscribe from certain lists.
Opt-Out links work the best.