Please answer question 1 and 2 in a well written paragraph in your own words and
ID: 326014 • Letter: P
Question
Please answer question 1 and 2 in a well written paragraph in your own words and do not use any other sites answers please. It would be greatly appreciated
firm's response. CLOSING CASE Emerging Markets: Pearl River Goes Abroad To many readers of this book, Pearl River is likely to be the recently dethroned Japan's Yamaha to become the w world's largest piano maker you have never heard of. It is champion by volume. Despite PRPG's outstandin also the fastest-growing piano maker in North America, ities, it is difficult for one firm to change the negati with the largest dealer network in Canada and the United country-of-origin image associated with made-in-Chin States (over 300 dealers). Its website proudly announces goods that Pearl River is "the world's best selling piano." g capabil- PRPG was founded in 1956 in Guangzhou, China Although some of you may say, "Sorry, I don't play piano, where the Pearl River flows by. Pearl River (the company so I don't know anything about leading piano brands," in fact exported its very first piano to Hong Kong, yet is you most likely have heard about Yamaha and Steinway. center of gravity has remained in China. Pianos have become more affordable with rising incomes. The one- child policy has made families willing to invest in their only child's education. As a result, the Chinese now buy half of the pianos produced in the world. Therefore, your excuse for not knowing Pearl River would collapse. The problem is both yours and Pearl River's. Given the relatively low prestige associated with made-in-China goods, you probably would not associate a fine musical instrument such as a piano with a Chinese firm. Pearl River If you think life will be easy for the leading firm in the , you are wrong. In fact,lite s increasingly hard for PRPG. Rising demand has atracted largest market in the world Piano Group (PRPG) is Chi na's largest piano maker and hasExplanation / Answer
Answer- 1- The Pearl River Piano Group is China's and the world's largest producer company that produces more piano than any other organization. Pearl River was established in the year 1956 in China. The company has passed many phases to became a competitive global producer from a national brand. The Pearl River produces high quality pianos based on the demands of European and American customers. The company has around 20% market share in the U.S. and 15% market share in Europe. It has offices in more than 100 countries.
The Pearl River Piano Group improved product quality to meet the standards of European and U.S. markets. The company hired consultants from all over the world to share their knowledge. Many brands noticed the improvements of the company and connected with it. All these things make the Pearl River the world's and China's largest piano producer.
Answer-2- Top management of Pearl River believed that to establish a strong position in the market, the company had to improve it's product quality. They worked on it and the Chinese market attracted many new competitors. The company started its own subsidiary in Europe and in the U.S. Direct export refers to the most basic mode of business in another country. In order to get success and to make a world class product, the top management of the company felt that the firm must engage in significant internationalization and worked for it by adding other countries' brands with Pearl River.