Case study : apple from the book Trott, P. (2017). Innovation management and new
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Case study : apple from the book Trott, P. (2017). Innovation management and new product development(6th ed). ISBN: 978-1-292-13342-3
i need answer for below questions
on a human level because they are so aestheti pleasing and intuitive to use. One of the reasons decide which projects the firm should not under- One of Jobs greatest skills was being able t e is so revered by designers is because it is take. For example, it is said that engineers at Apple not obsessed by technology for technolo e. were urging its boss to create a tablet computer in early 2000/2. But Jobs turned a deaf ear to their ple, once best known for its Macintosh com puters, iTune online and now known for its iPod, iPhone and its music store, is at last making up for its entreaties and, instead, insisted that the company focus on producing a smartphone. The result was lack of market gains in the highly competitive PC the iPhone, which transformed yet another market It is necessary to remind business students and is till minting money. In a creative cauldron like that, ultimately, this is about money and Apple was the size of Microsoft in 1992 and, for 10 years, Apple, ideas are rarely in short supply . But the skil it failed to deliver growth for its shareholders. It is only in the last 10 years that Apple has started to of choosing the right ones to focus on at the right time is rare even if it produces a cheaper iPhone, pushes stors, reaching an equivalent market value y in Yet, deep into China and wows the world with a of Microsoft in 2010. Fortunes change quickl technology intensive industries, but they change even more quickly in the world of fashion, and Apple Watch, competition is now tougher in its core markets. Rivals will not let it disrupt new ones so easily. Has the firm's great innovation engine stalled Questions 1 The return on investment delivered by Apple has fallen considerably. Explain why. 2 Steve Jobs' impact on Apple is without question. Surely a company of over 100,000 employees is not liant on one person? How did his death affect Apple? 3 Apple's fortunes have ebbed and flowed over the past 40 years. The past few have seen growth; in your assessment will the next few years see decline? 4 Explain how Jonathan Ive may be responsible for much of Apple's past success and future fortune. 5 Discuss whether Apple has shunned open innovation and adopted a very closed innovation model. 6 Samsung seems to be nibbling away at Apple's market share. Has Apple mismanaged its outsourcing? 7 How might Apple be able to capture value from the rise of Apple as a lifestyle brand? Discuss how, on the one hand, Apple seems to very good at disruptive innovation, yet it is also accused of copying others. 8 9 How do you solve the Apple stores problem Chapter summary This initial chapter has sought to introduce the subject of innovation management and place it in context with the theory of economic growth. One can quickly become ensnarled in stale academic debates of semantics if innovation is viewed as a single event, hence the importance of viewing it as a process. The chapter has also stressed the importance of understanding how firms manage innovation and how this can be etter achieved by adopting a management perspective The level of understanding of the subject of innovation has improved signiffiantly o the past half century and, during that time, a variety of models of innovation have emerged. The strengths and weaknesses of these were examined and a conce framework was presented that stressed the linkages and overlaps between int departments and external organisations. ptual ernal 41Explanation / Answer
1. One of the reason behind this is innovation. Apple is known for its innovation which differentiated its product from any other, now Apple has not been involved in giving dramatic innovative products.
Due to heavy competition in market , now customers have too many alternatives in premium products through which they are losing their customer's.
Apple don't provide a large variety of products through which also they are losing their customer's .
2. Steve Jobs is known for its innovation when he was working for Apple he himself became a brand when Apple was in process of being a brand . He was biggest reason for the success of APPLE . Steve Job is the father of innovation and hence when he died directly or indirectly it affected the image of APPLE. Apple was not able to work as it worked when it was under Steve Jobs hand as nobody after Steve Jobs was so dedicated for this brand.
3. Apple is now in its growth phase of the business life. Due to so much competition it might now start ageing as it only target the premium class of people and many company like Samsung and many Chinese company have been emerged and giving tough competition to Apple. If Apple will not be able to innovate some dramatic products then it might see the decline phase.
4. Jonathan Ive is the chief design officer in Apple, he is a well known designer worldwide. Because of his work Apple is known for it's look and design which attracts the customer say it I phone , MacBook or IPad and a large volume of elite class is attracted which resulted in Apple's past success and still contributing and may contribute to future fortune .
5. In a sense Apple has shunned open innovation and adopting a very close innovation model because now many competitors are providing very similar kind of features which Apple provides.
6. Yes in a way Apple has mismanaged its outsourcing as in I phone X Apple has used O LED display outsourced from Samsung which is showing incapability of APPLE and letting down it's image.
7. Apple can be able to capture value from the rise of APPLE as a lifestyle brand . Apple means creativity and innovation it is present in every subconscious mind of people. Apple's marketing strategies and techniques are always great .
If Apple will personify , motivate or inspire a group or section of society then it may result in capturing more market and thus value.
8. Apple seems to be very good at disruptive innovation still accused of copying as each and everything can be innovated by an organisation , if they will do so they might lose control in their main area , so this is the reason Apple do copy others and through that technology they make furthr innovation and become number one .
9. As per my concern their is no problem regarding Apple store. And if their is do mention it.