Newspapers used to make a good income from classified ads, but now people tend t
ID: 354285 • Letter: N
Question
Newspapers used to make a good income from classified ads, but now people tend to sell things on eBay or advertise for free on sites like craigslist.org. Could online newspapers ever be as profitable as print ones have been given the loss of such a large source of revenue? What new business model could make them more competitive?
Newspapers used to make a good income from classified ads, but now people tend to sell things on eBay or advertise for free on sites like craigslist.org. Could online newspapers ever be as profitable as print ones have been given the loss of such a large source of revenue? What new business model could make them more competitive?
Newspapers used to make a good income from classified ads, but now people tend to sell things on eBay or advertise for free on sites like craigslist.org. Could online newspapers ever be as profitable as print ones have been given the loss of such a large source of revenue? What new business model could make them more competitive?
Explanation / Answer
Even though news papers have lost a huge chunk of income from classified ads, the online version of news paper will definitely be as profitable as the printones. In fact, the online news papers will be more profitable than their print counterparts because of the additional sources of revenue that could be leveraged in the online version. The online news papers can perform affiliate marketing, they can get enrolled into Google AdWords programme, they can post viral or relevant videos on its channel online which could earn them additional marketing revenue. The online newspaper can perform user profiling and curate their content targeting different users. This will give them an opportunity to increase the user base and then premium paid membership could be introduced. Thus, by adopting the above described sources of revenue and creating an inclusive business model which could reasonate with the changing demographic needs, the online newspaper will be in a much better position to become more competitive than their print counterparts.