Please help! Could you please assist me with the Marketing Mix (segment of marke
ID: 377788 • Letter: P
Question
Please help! Could you please assist me with the Marketing Mix (segment of marketing plan) for Apple Inc?
What I need is a writing which must resemble the image below, except for Apple Inc:
Thank you for your time and help, I truly appreciate it!
1. Product Mix. FreeRiders markets custom bikes for professional cyclists as well as premi um mountain bicycles for the biking enthusiast. Quality, customization, business ethics tension will include a bike for the Gen X and Y target market. This new product will re- 2. Price. All FreeRiders' products are at the top of the price scale for the category. At the pro level, a custom bike can range between $5,000 and $10,000, depending on materials and special features. Prices for premium consumer mountain bikes begin at S1,500, retail. FreeRiders' retailers may not set their own prices or participate in unauthorized sales profit for the store. Keeping retail prices consistent ensures a fair price to consumer and discourages price wars between its valued partners. As transportation and material costs phone correspondence with the customer and the design/sales teams. Products are shipped to customers in the North America via UPS, FedEx, DHL or similar shipping firms. When practical, FreeRiders ships web orders from its local partners to customers in their area. For European, Pacific Rim and South American sales, FreeRiders has a rela- tionship with a sporting goods broker specializing in international commerce. FreeRiders to a personal selling approach and values its retailers as partners in the business, currently only has bike shop partners in the US, Canada and one in Mexico City, Mexico. Within the next 3 years, FreeRiders hopes to have retail partners in Japan, Australia, and Promotion. While the foundation of FreeRiders' promotional strategy has been events, local grass roots marketing, sponsorships and editorial features in trade and bike enthusi- 4. and web programming will provide countless opportunities to promote the product FreeRiders sponsored and branded televised sporting events, product placement on life- style cable programs, and co-branding will increase awareness and bring new consumers to the brand. FreeRiders will also work with local and national organizations to promote cycling as a healthy, economical and environmentally responsible activity, both for recre-Explanation / Answer
Product Mix - Apple is the leading producer of electronic goods which includes personal computers, Laptops, Smart Phones, Mp3 Players,etc. The popularity of the brand is due to the unique and advanced features in the products, Apple products are famous because of their unique look and feel and also the security and performance they provide. Each and every product manufactured is a specimen of creativity with the help of technology and business innovation. At present Apple reaches out the majority of the population but the products are generally purchased by a section which prefers class and elegancy in the products used by them.
Price - As Apple claims of delivering the best quality in the industry and the most unique and technically advanced product, hence the price range has always been on the higher side compared to its competitors. The products based on their specifications may seem overpriced but with the performance the products are worth the buy. Apple has a range of smartphone series iPhone and it ranges from $349 to $999 depending on the version and details of the phones. There is also a range of laptops which ranges in price from $999 to $1299 and there are other electronic utility products like Smart Watches, Tablets, etc.
In spite of the overpriced tag it has been observed that the product never decreased its popularity to a large extent because of the unique attributes and brand value. The name Apple itself possess a lot of respect because they are different and have taken the competition to a different level.
Distribution - The distribution strategy of Apple is very simple and they use both online retail and retail through physical shops in order to sell their products. Apple websites allow customers to buy products directly online, in addition the ecommerce organizations like Amazon, eBay, etc. also sell their products. There are apple stores in almost every city today and they are the physical stores from where apple products can be purchased and along with them there are other stores which sell apple products. As Apple has a global presence, therefore the price also differs slightly based on countries depending on the economic situation of the nation. Distribution of the Apple products is done diligently and is not an uphill task because of the strong position of the brand in the industry.
Promotion - In today's world promotion is very much important while doing business because the organizations need to attract customers towards them as there are a hundred more competitors who are manufacturing equivalent products. Apple uses advertisement, media, social media and almost all platform, for Example when a new iPhone is launched it is like a global event where potential buyers and not buyers are also interested in knowing the specifications and price of the product. Apple has always gone a step ahead in promotion and it can be easily ascertained by the response, before the online retail was popular customers formed queue to get the new iPhone as soon as it is launched.