Imagine that you are trying to receive a promotion at your first job after gradu
ID: 382704 • Letter: I
Question
Imagine that you are trying to receive a promotion at your first job after graduating from University of Idaho. You see an opportunity to further your company’s ability to increase its market share by changing the brand. First, pick an aspect of the brand you want to adjust (e.g., name, logo, slogan, etc.). Next, how would you go about researching the change to the brand you believe will benefit the company? Hint: consider discussing aspects of the stages of marketing research; also, make sure to elaborate what you might do and consider at the various stages.
Explanation / Answer
1. Defining the objectives and research needs.
The logo of the brand will be selected for research. The objective would be to
2. Designing the research.
After discussion with brand managers and experts, methods, tools, hypothesis, and questionnaires will be selected and prepared
Methods for collecting and preparing information- both primary and secondary research will be carried out
Measuring procedures both quantitative and qualitative methods will be selected
3. Data collection process.
Data collection involves both field work and deskwork-on phone, online (social media, emails) .several sources will be used -both existing buyers and others
4. Data analysis
Data will be subjected to verification, authentication, and validation. Then it will be prepared and analyzed with statistical tools. Insights gathered will be discussed
5. Report generation
Reports will be generated and will be used for generation of the new logo