Class Presentation of mini case study in Week 3: Question Seventeen Marketing We
ID: 386840 • Letter: C
Question
Class Presentation of mini case study in Week 3: Question Seventeen Marketing Week (23"d February) -Apple's Maps app Apple CEO Tim Cook has taken the surprising move of apologizing for the "frustration" experienced by customers using it Maps services and encouraging users to download alternatives from rivals such as Google, Microsoft and Nokia while it improves the app. 1 Cook's admission comes little than a week after Apple launched the new maps app in iOs6, which prompted complaints from users alleging its navigation was inaccurate and that it was ridden with bugs. More than 100 million iPhone and iPad uses have upgraded to the new version to date, according to Cook many of which will have solely on the app for their mapping needs Earlier this week, Google's chairman Eric Schmidt said "Apple should have st company's own mapping application instead of replacing it with an own-branded app when it uck with its 9
Explanation / Answer
This is a case of product faliure. In such cases when the product is failed it is generally recalled by the companies from the customers until it scrutinizes the issue and comes up with a solution to the issue at hand. in this case the product is actually a service, a MAP service which was having bugs in its system as compared to the nearest competitors. Some of the points which can be highlighted in terms of marketing communication are stated below,