Discussafewchangesinthemarketenvironmentthat you think help to explain why telep
ID: 389819 • Letter: D
Question
Discussafewchangesinthemarketenvironmentthat you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly (William)William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
Discussafewchangesinthemarketenvironmentthat you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly (William)
William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
Discussafewchangesinthemarketenvironmentthat you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly (William)
William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
Explanation / Answer
The following are the few factors of environment taht have caused rapid growth in telephone. mail order and internet retailling -
1) fast moving era - Now people are being very fast in their lives. They work for long hours, spend very less time for lesser productive activities. Instead of spending precious time on geographical shopping fast moving generation is finding it more convenient, easy, helpful in time and energy saving to have things ordered through virtual platforms like telephone or mail ordering or through electronic retailling.
2) Now Consumers prefer to have more choices _ through such platforms consumer also get to have broad choices which make them prefer to shop from these channels. Consumers are now becoming very choosy and have now more bargaining power becaus eof increase in competition to which they now want more variety which cane be easily provided on electronic retailing and shopping.
3) Cross border e commerce grwoth - Now globalization has made every firm to reach another corner of world through very easy channels which are electronics. Becaus eof globaization and advent and grwoth of e-commerce these channels are bieng in use much more and have high growth.