Case study Toyota’s European Drive.The case study write up will be evaluated bas
ID: 391520 • Letter: C
Question
Case study Toyota’s European Drive.The case study write up will be evaluated based on your response to the following questions:Why did the Europeans try to protect their auto industry from Japanese imports, and do you think this was fair to European consumers? Toyota has established production facilities in Europe to service European markets. Has Hyundai, Kia, or Honda followed the same strategy? If so, in which countries have they set up manufacturing, and are they the same ones where Toyota is manufacturing? Case study Toyota’s European Drive.The case study write up will be evaluated based on your response to the following questions:Why did the Europeans try to protect their auto industry from Japanese imports, and do you think this was fair to European consumers? Toyota has established production facilities in Europe to service European markets. Has Hyundai, Kia, or Honda followed the same strategy? If so, in which countries have they set up manufacturing, and are they the same ones where Toyota is manufacturing? Toyota has established production facilities in Europe to service European markets. Has Hyundai, Kia, or Honda followed the same strategy? If so, in which countries have they set up manufacturing, and are they the same ones where Toyota is manufacturing?Explanation / Answer
There are multiple approaches to economic integration - political and economic agreements among countries in which preference is given to member countries – and they may be one of three types - Bilateral, Regional and Global [1]. The primary advantages of economic integration is the availability of newer, cheaper, faster and more diversified, goods, services, resources, facilities, ideas and knowledge as well as higher living standards.In this case, the original agreement was Bilateral and it set into place specific limits on the automobile trade between the European Community and Japan. Typically, bilateral agreements are between two countries but they also may involve one country dealing with a group of other countries, such as the EU, which is itself a Regional integration. It was put into place at the end of World War II when the Japanese government asked the European automakers to curtail exports to Japan to help them rebuild its own automobile industry. The Europeans agreed and reciprocated by limiting the access of Japanese autos to their own markets. Initially, the Europeans were not too concerned with the Japanese automakers as the Japanese were not export conscious. However, as Japan began to grow their brands and increase their Quality they began to covet the European consumer.
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