Case study : Sales message promoting a product of your own invention You never i
ID: 392970 • Letter: C
Question
Case study: Sales message promoting a product of your own invention
You never intended to become an inventor, but you saw a way to make something work more easily, so you set to work. You developed a prototype, found a way to mass-produce the product, and set up a small manufacturing studio in your home. You know that other people are going to benefit from your invention. Now all you need is to reach that market.
Your task: Imagine a useful product that you might have invented - perhaps something related to a hobby or sporting activity. List the benefits and features of your imaginary product. Then write a sales message for it, making up details as you need them.
Explanation / Answer
Some inventors choose to take a easier advertising route: They look for an right manufacturer with which they can license their invention patent for a one-time cost or for royalty payments. Those who choose to promote their own invention need to provide you with the capital to fabricate and distribute the product, making a marketing strategy with suitable advertising systems a priceless instrument for staying on target and assembly your earnings objectives.
Doing all of your Homework
in case you plan to fabricate and promote your invention, you need to establish the advantages of the product so you could turn those into key messages that get humans desirous about your choices. For example, for what difficulty does your invention furnish a solution? Why do folks want this invention? Does it save time or cash? Next, you need to research your competitors. Even if your competitors do not sell the distinctive identical invention as you do, you continue to have to recognize everything about companies that sell a way to the same or equivalent obstacle and are coming near the identical target market. Take a look on the marketing efforts these organizations are using so you already know what promotions and income systems they use.
Traditional Promotions
knowing the characteristics of your goal market is one other most important step as this understanding gives you a better thought of what promotional tools to make use of to get persons to buy. The key to selling a new invention revolves around educating and informing potentialities of what you present except you build enough branding for persons to respect the product at any place they see it. Ads in publications that cater to your specific market may help attain your viewers. Many small corporations depend on press campaigns to get the phrase out about their invention. Direct mail letters, postcards or flyers despatched to a database of cautiously chosen potentialities would additionally help introduce your product to the masses. Use alternate indicates to illustrate your product; you may get some free press and to find distributors interested by selling your product.
Web approaches
building a website and carefully utilizing search engine optimisation to reach your goal audience gives you a chance to get in front of a colossal number of folks. Developing and utilising pay-per-click advertisements on Google, Yahoo! And fb will also be precious in accomplishing your superb market. Jump into the social networking foray given that creating a fb business page helps inform more individuals about your choices, whilst encouraging them to interact and share your product information with other shoppers.
Hiring a service
Some inventors rent organizations that provide advertising or merchandising offerings that aid them carry their product to market. Ask for referrals from other inventors, your attorney or your chamber of commerce to dependable corporations that understand how you can market new innovations. Check out the organizations prior successes with invention advertising and marketing efforts earlier than you begin working with them. Some invention marketing services ask for a retainer up front, at the same time others are inclined to work on a commission, only earning money in case you do, but also getting a greater cut than in case you paid for his or her services up front.