Course: Principles of marketing Toyota have hurt Toyota\'s reputation. In the fu
ID: 415242 • Letter: C
Question
Course: Principles of marketing Toyota have hurt Toyota's reputation. In the future, all activi- ties, including the partnership strategy and the national parks program, will determine if Toyota can become "the most respected car company in the world. anced $46 rk Ques that Ford. 1 How does Toyota's approach to social responsibility Questions relate to the three concepts of social responsibility ons nol described in the text (profit responsibility, stake- ehi- holder responsibility, and societal responsibility)? 2 How does Toyota's view of sustainable mobility contribute to the company's overall mission? 3 Has Toyota's National Parks project been a suc- er ho al cess? What indicators suggest that the project has had an impact? What future activities would you suggest for Toyota as it strives to improve its reputation? 4Explanation / Answer
Answer 1: By promoting the environmental stewardship messages and creating awareness on environmentally friendly automobiles, Toyota shows the societal responsibility. By keeping the partnerships with World Wildlife Fund and national parks shows the stakeholder responsibility by keeping the organizational goals and accomplishing business values. Lastly, by keeping the high standards on quality improvement programs and relationship building, Toyota showcases the profit responsibility.
Answer 2: Toyota focus on following key elements to sustain such as usage of renewable energy resources in vehicles to save the environment, continuous improvement to keep up the championship on new technologies, respect for an individual, build and empower everyone to contribute to the success and creating a big branding in the industry.
Answer 3: The project created an impact by promoting the Toyota’s brand, usage of hybrid vehicles and generating alertness. And, found Toyota as top ranker in the research conducted by comparing the other competitors by comparing various dimensions such as Technological leadership, environmentally friendly automobiles production and various prestigious awards.
Answer 4: Toyota can motivate social responsibility program by emphasizing more on women or disable person friendly vehicles, can focus on diversity development etc.