Choose a product that you have purchased in the last month and explore several d
ID: 422665 • Letter: C
Question
Choose a product that you have purchased in the last month and explore several different competitors who sell a similar product. Find out what you can identify about the promotional activities that each of these competitors use to communicate with customers about their products. Pretending that you are a marketing consultant who was hired by the company that makes the product that you purchased, you will send an email memo to the marketing director describing your findings from analyzing the competitors’ promotional strategies. Format this as an email document that includes sentences in several paragraphs, as well as a table presenting some of the information.
Explanation / Answer
In the last month I purchased SAMSUNG PHONE
In the market there are several competitors, In this answer I am going to discuss its main competitors i.e APPLE PHONE
Now I am going to discuss the promotional activites of both samsung and apple
PROMITIONAL ACTIVITIES OF SAMSUNG VS APPLE :
Both struggled to keep up with the smartphone in the market, but now Samsung has progressed much more than the the main competitor of the Apple Inc.
Moreover, Samsung is one of the largest technical business by revenue & seventh most valuable brand in today's market.
Marketing strategy of samsung was one of the most effective strategies because it helped in cost driven company to change its structure & become an authority manufacturer.
Consumers never attached with certain technology of the products, they always strive to the best. In Such a situation technology manufacturers has rapidly create new gadgets that may satisfy the needs of the customers, and for the several years, Samsung has never failed in this component.