Discussed the following questions below in one page a discussion notes: Use of s
ID: 393979 • Letter: D
Question
Discussed the following questions below in one page a discussion notes:Use of social networking is becoming more prevailing is in the business environment. Is it just a fad or will it continue to be an important tool for business in the future? Describe examples of successful application of social media for business purposes and why its significant? Discussed the following questions below in one page a discussion notes:
Use of social networking is becoming more prevailing is in the business environment. Is it just a fad or will it continue to be an important tool for business in the future? Describe examples of successful application of social media for business purposes and why its significant?
Use of social networking is becoming more prevailing is in the business environment. Is it just a fad or will it continue to be an important tool for business in the future? Describe examples of successful application of social media for business purposes and why its significant? Use of social networking is becoming more prevailing is in the business environment. Is it just a fad or will it continue to be an important tool for business in the future? Describe examples of successful application of social media for business purposes and why its significant?
Explanation / Answer
Use of social media as an important tool for communication and promotion for business will continue in the future due to the below reasons -
Communication platform with consumers
1. Social media helps the firms connect with various connections and build interaction through messages, posts etc.
2. Companies have been using Facebook and Twitter for marketing communication with their consumers, receiving feedback for the products or services etc.
3. Through Linkedin, companies have been able to post jobs to get the right candidates through applications.
4. Companies also project the corporate social responsible activities that they keep doing to ensure they create a goodwill among the public.
Addressing public relation issues
1. By highlighting social responsibility of the firm through publicizing the activities.
2. By reacting to consumer issues and ensuring they are resolved at the earliest.
3. By providing useful information to the public in the forms of articles, blog posts etc.
Communicating firm's strategic components
1. Firms can highlight how they stand by their mission, vision, strategic objectives etc. by communicating through social media on a continuous basis.
2. Firms communicates its values and core principles through social media posts.